Dealer File: Jon's Auto
Address: 730 W. Washington St., Marquette, MI 49855
Contact: (906) 225-5566
Website: https://www.jonsauto.net/
Jon's Auto, a dealership specializing in top-quality preowned vehicles with a focus on late-model, low mileage cars backed by warranty. Located in northern Michigan with wet, snowy, and muddy seasons, their busy detailing department perfectly aligns with promoting OREALAUTO mats, which protect car interiors from harsh weather.
Strategy and Execution
The dealership implemented a strategic approach to display and promote OREALAUTO floor mats effectively:
1. Leveraging Local Climate - Wet, Snowy, Muddy
The dealership is located in an area with highly variable weather conditions, including wet, snowy, and muddy seasons.
These harsh conditions create a constant need for effective car interior protection, making waterproof floor mats a necessary accessory for local car owners.
2. Creating Customer Need for Waterproof Floor Mats
Sales staff subtly inform customers about the benefits of waterproof floor mats.
A typical approach involves saying, "Hey, I checked out your car before the detailing started. You could really use a good set of waterproof floor mats and we have this amazing deal."
They create relatable scenarios, such as, "Wouldn't a set of mats like these be great in the winter time for dumping out the melted snow so your car doesn't smell musty in the spring?"
This method helps customers visualize the practical benefits and creates a perceived need for the product.
3. Competitive Pricing Compared to Competitors
Results
This subtle yet effective sales strategy has yielded significant success:
- High Conversion Rates: Many customers, after hearing the suggestion, turn around and decide to purchase the mats.
- Product Selling Itself: The approach relies on the quality and necessity of the product, allowing the mats to essentially sell themselves once the idea is planted.
- Enhanced Customer Satisfaction: Customers appreciate the non-pressure sales approach and the practical advice. They enjoy a better driving experience at a reasonable price. A better word-and-month reputation increases the likelihood of return business.
Conclusion
The dealership's method of promoting OREALAUTO floor mats demonstrates the effectiveness of leveraging local climate conditions, creating a perceived need, and offering competitive pricing. The local climate conditions faced by the dealership are common in many outdoor environments, making Orealauto floor mats suitable for a wide range of customers facing similar conditions.
Additionally, OREALAUTO provides a One-Year Warranty: OREALAUTO offers a one-time free exchange if your custom-fit floor mats crack, tear, or rip under normal use conditions within one year from the date of purchase. This guarantee covers one free exchange per order, and it extends from the order date to one year later.